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The Challenger Customer

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surpri

ISBN10 : 1591848156 , ISBN13 : 9781591848158

Page Number : 288

The Challenger Sale

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with

ISBN10 : 1101545895 , ISBN13 : 9781101545898

Page Number : 240

The Effortless Experience

Describes how many companies erroneously believe that customer loyalty is won by dazzling them, but that research and surveys show that loyalty is based on delivering on basic promises and offers insi

ISBN10 : 1591845815 , ISBN13 : 9781591845812

Page Number : 237