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An Autobiography

The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Holly

ISBN10 : 9780471180029 , ISBN13 : 0471180025

Page Number : 196

Hegarty On Advertising

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect

ISBN10 : 0500770735 , ISBN13 : 9780500770733

Page Number : 224