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Influence Rev

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fie

ISBN10 : 0688128165 , ISBN13 : 9780688128166

Page Number : 320

Pre Suasion

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render th

ISBN10 : 1501109790 , ISBN13 : 9781501109799

Page Number : 432


Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.

ISBN10 : , ISBN13 :

Page Number : 336

The Small Big

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to yo

ISBN10 : 1455584231 , ISBN13 : 9781455584239

Page Number : 256


Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of

ISBN10 : 1847651321 , ISBN13 : 9781847651327

Page Number : 314