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Post Tv

In the late 2000s, television no longer referred to an object to be watched; it had transformed into content to be streamed, downloaded, and shared. Tens of millions of viewers have “cut the cord,

ISBN10 : 1442666196 , ISBN13 : 9781442666191

Page Number : 360

The Netflix Effect

Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers ac

ISBN10 : 1501309439 , ISBN13 : 9781501309434

Page Number : 272

Tap

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a glob

ISBN10 : 0262340410 , ISBN13 : 9780262340410

Page Number : 240

Netflixed

Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Ran­dolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were

ISBN10 : 1101601434 , ISBN13 : 9781101601433

Page Number : 304

The Format Age

Few trends have had as much impact on television as formats have in recent years. Long confined to the fringes of the TV industry, they have risen to prominence since the late 1990s. Today, they are a

ISBN10 : 1509502629 , ISBN13 : 9781509502622

Page Number : 216

Hollywood Made In China

"In a race to capture new audiences, Hollywood moguls began courting Chinese investors to create branded entertainment on an international scale--from behemoth theme parks to blockbuster films--after

ISBN10 : 0520294017 , ISBN13 : 9780520294011

Page Number : 272