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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated c

ISBN10 : 1633690571 , ISBN13 : 9781633690578

Page Number : 320

Infinite Possibility

" Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorabl

ISBN10 : 1605099627 , ISBN13 : 9781605099620

Page Number : 288

Mass Customization

A groundbreaking resource offers companies an abundance of ways to mass produce and individually customize their products and services and shows companies how to analyze their own industries to see if

ISBN10 : 9780875849461 , ISBN13 : 0875849466

Page Number : 333

Infinite Possibility

World-renowned business strategist and bestselling author (The Experience Economy, 140,00 copies sold), Joe Pine teams up with Kim Korn to take the next step after The Experience Economy. They offer a

ISBN10 : 9781605095639 , ISBN13 : 160509563X

Page Number : 268