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Consumer Behaviour

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each

ISBN10 : 1442564997 , ISBN13 : 9781442564992

Page Number : 553

Consumer Behavior

For undergraduate courses in Consumer Behavior in departments of sociology, physiology, and travel and tourism. This text on consumer behavior examines how our world is influenced by the action of mar

ISBN10 : 9780131230118 , ISBN13 : 0131230115

Page Number : 621

Consumer Behavior

For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses. Using a lively writing style, examples that relate directly

ISBN10 : 9780130812551 , ISBN13 : 0130812552

Page Number : 586