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International Marketing

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompa

ISBN10 : 9780077842161 , ISBN13 : 0077842162

Page Number : 704

International Marketing

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics

ISBN10 : 9780073529974 , ISBN13 : 0073529974

Page Number : 736

International Marketing

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standar

ISBN10 : , ISBN13 : PSU:000012712052

Page Number : 839